22.5% Annual Growth + Open Arms: Why China’s Board Game Market Is Your Next Big Opportunity
If you’re a foreign board game publisher eyeing global expansion, there’s one market you can’t afford to ignore: China. Over the past five years, this market has exploded with energy—growing at a 22.5% annual rate (hitting 237.8 billion yuan in 2022) and showing no signs of slowing down. What makes it even more exciting? Chinese […]